MARY'S GUARANTEED CHECKLISTS -
MARKETING   &   SERVICE

MARKETING:

Compile a marketing plan individualized for your home.

Web listings in several sites, with many pictures, custom coverage.

Enter your property into the MLS promptly with multiple pictures, complete details, so that all brokers have equal access.

Design a book of information about the property, schools, financing, etc. Make it easy to buy this one.

Keep a supply of attractive brochures in the home and in the brochure box.

(Please help by telling me before we're running too low!)

As appropriate, design advertisements using photographs of the exterior and interior.

Picture cards for other agents, target neighborhoods, etc.

Magazine display advertisements

Brochures which vary, depending on "target" (mailers, sign box, etc.)

Install yard sign and high-tech electronic lock box on your front door to allow qualified agents to show easily.

Mail color photocards or brochures to top agents, agents with comparable listings, etc., both at initial listing and as new properties are listed. (Taking them to other agents' open houses serves same purpose with personal touch.)

Hold open houses as appropriate.

Follow up by phone or fax with agents who show the property, for comments, clients' feedback, and reminding them of the property afterwards, especially when anything changes - price, condition, etc. Give you feedback on their comments, copies of all print advertising.

DIR mailings, neighborhood open house invitations, bulletin board pictures, housing office listings, etc. as necessary and appropriate.

SERVICE CHECKLIST:

Do thorough market research to establish range of value for your property, and keep you informed on changes in the market - new listings similar to yours, sales, expired listings.

Help you decide how to make the property show most attractively.

Help you decide how to make it easiest for agents to show (almost always, that is by using lockbox; pets are sometimes a challenge we need to talk about).

Call you personally at least once a week and return your calls promptly.

Work with you to develop DIR list for early mailing. Follow up by phone within a few days.

Encourage agents who show any interest, respond to inquires promptly.

Present all offers as quickly as possible, helping you evaluate strengths and weaknesses of offers and buyers and helping you decide how to counter if necessary.

Coordinate procedures from contract ratification to settlement to be as hassle-free as possible.

Help you find another home or another agent, if you decide to move to an area where I cannot serve you personally.

Keep on keeping on until the job is done. This may take a while, but I don't give up.

Give you such loyal and consistently creative and enthusiastic service that you tell everyone about me.

You have my unconditional promise that if you are ever not satisfied with my work, you can cancel the listing. May I have your unconditional promise that if you are really pleased with it, you'll spread the word?